1) The price “talks”!:
The price does not only allows having an income, but also determines:
• a profitability, and, in addition, it also transmits
• an image,
• a brand, and is
• a sign of quality
Therefore, it plays a key role in customer loyalty as well as in the recruitment phase.
In a crisis period, the definition of a “good price” is even more important. The chance to get more Clients is bigger and, then, the rest (hard work to maintain the Client) is up to you.
2) Price/fees versus Expenses:
Never make the mistake of having “price/fees” and “expenses” in the same pocket; we talk about two completely different concepts and must be treated differently.
Having this in mind, the separate reference to “expenses”, to be supported by Client, is also essential.
Usually, a written agreement related to fees/price, between Lawyer and Client, refers to a previous written authorization, asked from lawyer to Client, to make these expenses (that, sooner or later, are going to be supported by Client).